Globalization and lifestyle

Globalization is also reflected in consumer behaviour. The world is culinary growing together by global tourism. Asian, African, American or Indian varieties of taste are becoming therefore more and more popular in drinks, ice cream and milk products.

Exotic fruits and combination of fruits are en vogue. There are always new, trendy and hip products in demand on the market-a mixture of tradition and modernity.

Lovers of exotic flavors get their money worth at „Lausitzer“: The refreshing Fips „Maraska“ suprises with its flavor of the Dalmatian sour cherry.

Yellow fruit jelly exotic and exotic stewed fruit apple from „Lausitzer Früchte“ get variety in everyday life.