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The market’s challenges – Our aspiration

In the past couple of years the behaviour of customers has changed rapidly. This can be summarised in four global customer trends:

  • Wellness and health
  • Convenience and mobility
  • Nativeness and bio
  • Globalisation and lifestyle

The challenge for us as a company is to pick up these customer trends and put our own stamp on it.

This is the aspiration we want to implement in new, innovative products.

global consumer trends
Lausitzer makes fruit taste better.