The market’s challenges – Our aspiration
In the past couple of years the behaviour of customers has changed rapidly. This can be summarised in four global customer trends:
- Wellness and health
- Convenience and mobility
- Nativeness and bio
- Globalisation and lifestyle
The challenge for us as a company is to pick up these customer trends and put our own stamp on it.
This is the aspiration we want to implement in new, innovative products.